Who's talking about you or your school?

You might want to look into Online Reputation Management, here are is a posting that points to some possible tools http://www.sitepoint.com/blogs/2009/05/21/tools-manage-online-reputation/ - thanks to PJ Bentley in Meredith Farkas's class for reminding me to think about this.

I've already got a Google Alert set up for my college & library. A Google alert on my too-common name (I would get the White Sox pitcher and Stone Cold Steve Austin, as well as a science fiction artist long before me) might not be useful, but maybe in conjuction with "librarian" or "education".